Privacy Policy
Last Updated: 28th July 2026
Premium Driving School respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, or use our driving lesson services.
By using our website or providing your information to us, you acknowledge the practices described in this Privacy Policy.
1. Who We Are
This website is operated by Premium Driving School, providing manual and automatic driving lessons in:
- Luton
- Leighton Buzzard
- St Albans
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
Premium Driving School
Telephone: 07825 729775
Website: Premiumdrivingschool.co.uk
2. Information We May Collect
Depending on how you interact with us, we may collect information such as:
- Your name
- Telephone number
- Email address
- Address or postcode
- Preferred lesson type
- Preferred lesson location
- Driving licence or learner information where required for providing our services
- Booking and lesson information
- Communications between you and Premium Driving School or our instructors
- Information you provide when submitting an enquiry or completing a form on our website
We may also automatically collect limited technical information when you visit our website, such as your IP address, browser type, device type, operating system and general information about how you use our website.
3. How We Collect Your Information
We may collect personal information when you:
- Contact us by telephone
- Contact us through our website
- Submit an enquiry form
- Request or book driving lessons
- Communicate with one of our instructors
- Subscribe to communications where this option is available
- Visit or interact with our website
We may also receive information from third-party services where this is necessary to provide a service or operate our website.
4. How We Use Your Information
We may use your personal information to:
- Respond to enquiries
- Arrange and manage driving lessons
- Communicate with you about bookings
- Contact you regarding changes to lessons
- Provide driving tuition and related services
- Process payments where applicable
- Provide customer support
- Maintain appropriate business and booking records
- Improve our website and services
- Protect the security of our website and systems
- Comply with legal and regulatory obligations
- Send marketing communications where you have provided the appropriate consent or where otherwise permitted by law
We will only use your information where we have a lawful basis for doing so.
5. Lawful Basis for Processing
Under applicable UK data-protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we may process your information on one or more of the following legal bases:
Contract
Where processing is necessary to provide driving lessons or fulfil an agreement with you.
Legitimate Interests
Where processing is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.
Consent
Where you have given consent for us to use your information for a particular purpose, such as certain marketing communications.
You may withdraw consent at any time where processing is based on consent.
Legal Obligation
Where we are required to process or retain information to comply with a legal obligation.
6. Telephone Calls and Messages
If you contact us by telephone, text message, WhatsApp or another messaging service, we may retain relevant communications where necessary for managing your enquiry, booking or ongoing driving lessons.
We will use such information only for legitimate business purposes and in accordance with applicable data-protection requirements.
7. Website Forms
When you submit information through a form on our website, the information may be transmitted to Premium Driving School or to a service provider used to operate the website or form.
We use the information provided to respond to your enquiry or provide the service requested.
Please do not submit sensitive personal information through a website form unless specifically requested and necessary.
8. Cookies
Our website may use cookies and similar technologies.
Cookies are small text files placed on your device that can help websites remember information and understand how visitors use the site.
Cookies may be used for purposes such as:
- Essential website functionality
- Website security
- Remembering preferences
- Understanding website usage
- Improving website performance
- Measuring marketing or advertising activity, where applicable
Where required by law, we will ask for your consent before placing non-essential cookies on your device.
You can control or delete cookies through your browser settings. Disabling certain cookies may affect how some parts of the website function.
9. Analytics and Third-Party Services
We may use third-party services to help operate, analyse or improve our website.
Depending on the services currently installed on our website, these providers may process technical or usage information such as IP addresses, browser information, device information and website interactions.
Where third-party services use cookies or similar technologies that require consent, we will seek consent where legally required.
Our website may also contain links to third-party websites. We are not responsible for the privacy practices or content of websites operated by third parties.
10. Marketing
We may contact you about Premium Driving School services, offers or updates where permitted by applicable law.
Where marketing requires consent, we will obtain your consent before sending marketing communications.
You can unsubscribe from marketing communications at any time by contacting us or using the unsubscribe facility provided in the communication, where available.
11. Sharing Your Information
We do not sell your personal information.
We may share information where necessary with:
- Driving instructors working with Premium Driving School
- Website hosting and technical service providers
- Booking, payment or communication providers where applicable
- Professional advisers where necessary
- Government, regulatory or law-enforcement authorities where legally required
Third-party service providers are expected to handle personal information appropriately and in accordance with applicable data-protection requirements.
12. International Transfers
Some service providers may process information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data-protection law.
13. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
The length of time information is retained may depend on:
- The nature of the information
- The reason it was collected
- Our relationship with you
- Legal, accounting or regulatory requirements
- The need to resolve disputes or enforce agreements
When information is no longer required, we will take reasonable steps to securely delete or anonymise it.
14. Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
15. Your Data Protection Rights
Under applicable UK data-protection law, you may have rights including:
- The right to be informed about how your personal information is used.
- The right of access to the personal information we hold about you.
- The right to rectification of inaccurate or incomplete information.
- The right to erasure in certain circumstances.
- The right to restrict processing in certain circumstances.
- The right to object to certain processing.
- The right to data portability in certain circumstances.
- Rights relating to automated decision-making and profiling, where applicable.
These rights are subject to certain legal conditions and exemptions.
To exercise a relevant right or ask a question about your personal information, please contact us using the details below.
16. Children’s Privacy
Our services may be used by learners under the age of 18.
Where we process information relating to a learner who is under 18, we will handle their personal information in accordance with applicable UK data-protection requirements.
Where appropriate, we may communicate with a parent or guardian where this is necessary for the provision of our services or where required by law.
17. Data Breaches
If we become aware of a personal-data breach, we will assess the breach and take appropriate action in accordance with applicable data-protection legislation.
Where legally required, we will notify the Information Commissioner’s Office (ICO) and/or affected individuals.
18. Your Right to Complain
If you have concerns about the way we handle your personal information, we encourage you to contact us first so that we can investigate and try to resolve your concerns.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent supervisory authority for data protection.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or data-processing practices.
Any changes will be published on this page, together with the updated date at the top of the policy.
20. Contact Us
If you have any questions about this Privacy Policy, your personal information, or the way Premium Driving School handles your data, please contact us.
Premium Driving School
Phone: 07825 729775
Website: Premiumdrivingschool.co.uk
